Living Proof
About Living Proof:
In 2005, an unlikely combination of MIT biotech scientists and renowned hair stylists came together to pioneer a first of its kind hair care philosophy based in science. Living proof embarked on a mission to solve rather than conceal hair problems, with formulas that are tested and proven in our Boston labs — delivering unexpected joy at home.
We believe in science in action, engineering solutions for real world hair problems. Serving every hair type - however fine, coiled, curly or straight. Invention that lets your individuality shine through. We are the science.
You are the Living proof.
What hair products should every woman have in their home?
Invest in a good shampoo & conditioner! Healthy hair starts in the shower with a good foundation & having a great shampoo and conditioner that caters to your needs (color treated, damaged, frizzy, thin, etc.) is a requirement!
How should you protect your hair in the summer?
We are rough on our hair in the summer - it’s out in the sun, maybe your swimming and getting it wet with chlorine or salt water, your pulling it back more because of the heat etc. The same way you protect your skin you should protect your hair. You load up on SPF, right? Well you should also look for hair products that offer Heat Protection and hydration benefits…especially if you color your hair. Living Proof’s Restore Perfecting Spray is a great product to use all summer, especially if your active outside! It gives hair an instant boost of hydration, minimizes breakage from wet detangling, provides lasting smoothness and natural shine and is loaded with UV protection.
What products give you the best beachy wave?
You can go low maintenance or a little more high maintenance depending on how much wave you are looking for. For “out of the shower” waves, which are better for those that have some body to their hair, use Perfect hair Day™ In-Shower Styler. It’s a great way to enhance your natural texture and allow you to air dry for organic beachy waves. If you are creating texture with an iron, you can use Full Dry Volume Blast on your already dried hair before styling. Step 1: Split up your head into 4 sections – left, right back and front. Step 2: Spray one section at a time with Full Dry Volume Blast before taking smaller pieces and warping around a curling iron. Step 3: release sections from the barrel and let cool. Continue doing this throughout your hair. Step 4: once all sections are curled take a boar hair brush and brush out your curls for a more lived-in vibe. Step 5: scrunch hair to activate volume for a messy, wavy look. If humidity is an issue finish by spraying No Frizz Humidity Shield.
What’s the best way to get smoothy, silky hair on a high humidity day?
Product choice is key here and will vary by hair type. For stronger textures and/or thicker hair types, Restore Smooth Blowout Concentrate is a perfect answer for a smooth silky look! In fact, it will cut down on your blow drying time by two thirds and still leave you with smoother and more manageable hair!. If you have finer hair, use Perfect Hair Day Heat Styling Spray before you style. Its a lightweight heat protectant spray that delivers touchable, soft smoothness that lasts up to 48 hours. You can finish any style with No Frizz Humidity Shield to ensure your style will stay smooth and protected! And if frizz unexpectantly comes on, keep a bottle of Instant De-Frizzer handy. Its this amazing dry conditioning spray that instantly tames up to 92% of frizz on dry hair…it’s a miracle worker!
